Gen Alpha: The Next Generation for the World and for your Brand.
You've heard us talk about marketing to Gen Z, Millennials, and even Boomers, but now it's time to talk about marketing to the next generation, Generation Alpha. Born after 2010, Gen Alpha is the only generation to be born entirely in the digital age, meaning they are one of the easiest consumers to connect with online.
Similar to Gen Z, Gen Alpha are already shaping the way some brands interact with them, however, some of gen Alpha's unique preferences and behaviors that sets them apart from other generations, and you should take advantage of them.
Here are three specific key strategies to understand how to market to Gen Alpha, and how to catch their attention:
Feel-Good Content: We previously talked about how Gen Z really cared about social issues and what's going on that concerns them and their generation; and while in some cases it's true for Gen Alpha, most of the time Gen Alpha wants to enjoy the content that they are consuming. They want to feel good while interacting with your brand. So, you need to create something, whether it's an entertaining video, uplifting stories or humorous content, that positively resonates with Gen Alpha.
Digital Campfires: Even much more than Gen Z, Gen Alpha thrives on online communities. They love to gather online to share experiences and engage with other people. So, you need to create a way in which your brand can interact with Gen Alpha. So, whether it's creating your own platform or using ones that already exist like Discord or Reddit, using digital campfires to engage your audience around your product and services can help you attract Gen Alpha consumers.
Video Platforms: More than any other generation out there, Gen Alpha is ALWAYS online, wanting to interact with you on video platforms. They are called iPad kids for a reason; because they are able to interact with video instantly. When they need to look something up, they aren't going to Google, they're going to YouTube. Since 51% of Gen Alpha first interact with brands on YouTube, you must prioritize video strategies that resonate with their preferences. A great way to do this is through influencer collaborations.
Speaking of Influencers, Ryan Reviews, was probably the first Gen Alpha influencer that blew up on Youtube. At only 4-years-old, Ryan has been filming himself reviewing and playing with toys, then uploading them online, helping his audience make purchasing decisions, that could ultimately make or break brands.
For your brand to thrive in this upcoming era of Gen Alpha consumers, brands must adopt their strategies to align with the preferences and behaviors of Gen Alpha. By focusing on feel-good content, fostering digital communities, and leveraging the power of video platforms, brands can effectively engage with Generation Alpha and drive meaningful connections.
BY JETTA M. HOLIDAY
MARKETING INTERN AT LM