Cohesive aesthetic is crucial for your brand and learning how to create a unified aesthetic that resonates with Gen Z, from visual branding to overall brand vibe will make you rich.

You've heard us talk about marketing to Gen Z, Millennials, and even Boomers, but now it's time to talk about marketing to the next generation, Generation Alpha. Born after 2010, Gen Alpha is the only generation to be born entirely in the digital age, meaning they are one of the easiest consumers to connect with online.

Streaming services are becoming everyone's go-to for movies and shows nowadays. Between Netflix, Hulu, Disney + and even YouTube, there's more accessibility and opportunities for viewers to watch what they want, at the palm of their hand.

Gen-Z feels they need to trust brands before buying from them, so here is how you can build Gen-Z’s trust.

Micro-influencers are a great way to advertise your brand. They come at the benefit of giving honest reviews and help you to reach a specific niche who trusts their judgment.

If you are going to be spending money to advertise your brand, you want to make sure it is well-spent. Learn how to make an ad that actually works.

It is important when advertising to grab your audience's attention and keep it, what better way to do so than through video content? Here is why you need to be using video to promote your brand in 2023.

As trends shift and people change their habits, it is important to diversify your brand and be on multiple social media platforms to ensure success and longevity.

TikTok is an ever-growing platform. Here is why you should be using it to market your brand in 2023.

As we move into this new generation of marketing with busier consumers, and the demand for written content is being replaced by more visual and auditory content, a new stage of blogging is here, the age of podcasting.