Why Your Storytelling Sucks (And How to Fix It Now!)
Since its launch in 2016, every year, on some random day in December, everyone's social media feed is completely covered with their top artists, songs, and playlists from the previous year. Known as, Spotify Wrapped, Spotify would gather data from their listeners and make little interactive graphs, charts and visualizations of their users' listening habits.
And that's what you, as a brand, should be doing.
Data Storytelling serves as 2 critical purposes:
Understanding your audience's preferences
Crafting campaigns that resonates with your audience
Knowing your audiences' wants, needs and desires allows you to affect what services and content you are offering to them. But how can you start incorporating Data Storytelling into your brand and marketing? Here's a few tools to get you started.
Google Analytics, Tableau and Hubspot are great platforms to help you gather data about your audience to turn it into a great data storytelling piece.
Google Analytics: Tailored to track website activity, highlights user demographics and enables conversation tracking.
Tableau: Brings data to life and allows you to convert wordy spreadsheets and documents into interactive dashboards, which is easy and digestible for yourself and users.
HubSpot: Integrates content management and social media management into one compact platform.
When incorporating data into storytelling, it's essential to ensure that three key elements are intertwined: Data, Narrative being told, and finally the Visualizations used to convey the data. By showing these elements, you can create compelling stories that resonate with your audience on a deeper level.
BY JETTA M. HOLIDAY
MARKETING INTERN AT LM