When you're first starting your business, the first thing that probably comes to your mind is how can you grow your business? How can you attract your target audience, and how can you establish your business all over? However, in order to grow your business all over, you must start in your own area, your own community.

Starting your cult or, community, for your brand may sound easy. However, it's easier said than done. while every entrepreneur has the idea to start their own community for their brand, most entrepreneurs are not able to create the following that they want.

In digital media, captivating your audience is key. As a brand, you must have the components to attract your audience and keep wanting them to come back and engage with you--especially if your audience is tailored to Gen Z. That's why the multi-part series plays a critical role for any brand looking to make a long lasting impact with their Gen Z audience.

It's no secret that nostalgia holds a special place in the hearts of Gen Z. In fact, more than other generations, Gen Z finds comfort and joy in reliving for nostalgia, as they lean more and more towards nostalgia in times of hardship than they do in times of economic growth, according to researchers.

Where authenticity reigns supreme, connecting with Gen Z requires more than just a professional demeanor. It's about knowing who Gen Z is, speaking their language, following their trends and most importantly, being real. As a brand that seeks Gen Z as its primary audience, you must understand Gen Z's unique preferences and values. Don't know how? Don't worry, we have a guide for you.

The key to successful generational marketing lies in understanding and respecting the unique perspectives of each generation. By tailoring your approach to meet their specific needs and values, you can create more meaningful, lasting connections.

Find out how Squarespace’s risk in the early days of podcasting paid off, leading to its explosive growth. This episode breaks down the strategic advantages of podcast ads, including their ability to reach dedicated audiences and build brand trust through association.

As we move into this new generation of marketing with busier consumers, and the demand for written content is being replaced by more visual and auditory content, a new stage of blogging is here, the age of podcasting.