The Power of the Multi-Part Series

In digital media, captivating your audience is key. As a brand, you must have the components to attract your audience and keep wanting them to come back and engage with you--especially if your audience is tailored to Gen Z. That's why the multi-part series plays a critical role for any brand looking to make a long lasting impact with their Gen Z audience.

Compared to one-off videos, multi-part series are not only worth more the investment, but they help retain engagement. It's easier for the audience to forget one-off videos, as they usually watch that one video and move on with their lives. However, with a multi-part series, it allows the audience to keep coming back to your brand when new content releases. This engagement will then lead you to more success for your brand.

Multi-part series are also a great way to reach new audiences. When you create a new multi-part series, it gives you the opportunity to create something very specific and niche for a new group of people for a very long time. It also allows you to build a new community surrounding your specific series or brand. Multi-part series allows the audience to interact with you and your brand rather better than a one-off video.

BY JETTA M. HOLIDAY
MARKETING INTERN AT LM