GEN-Z MARKETING

PODCASTING

SOCIAL MEDIA

TIKTOK

YOUTUBE

INSTAGRAM

VIDEO MARKETING

VISUAL BRANDING

BRANDED CONTENT

GEN-Z MARKETING — PODCASTING — SOCIAL MEDIA — TIKTOK — YOUTUBE — INSTAGRAM — VIDEO MARKETING — VISUAL BRANDING — BRANDED CONTENT —

NEW GEN MARKETING

MARKETING RESOURCES TO HELP YOU TO GROW YOUR STARTUP.

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Edible Aesthetic

Food Photography is beautiful. Food is connective, transcendent, and uplifting. There are as many different types of food as there are people. Dishes can have deep cultural meaning or historical background. There are types of food or dishes that have been created that have then gone extinct, only to be revitalized in the digital age. Cooking is a hobby, a career, and a necessity. There are so many layers to cooking, eating, and creating food. How on earth do you being to capture all of it in a photograph?  

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Benefit of Small Business?

What are the actual, practical benefits of working with a small business? As a small, lifestyle-focused, film boutique, we have worked almost exclusively with indie creatives, businesses, and entrepreneurs. We have learned just how beneficial it is to be able to work with someone who is of the same mindset as you. Larger companies and big corporations are in it for the paycheck. Small businesses do need to make money but the reason why they are willing to struggle a little more to get that money is that owning that business and working directly with people is something they care about.

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Finding your Passion. Or Not.

Passion is the fire in your belly that demands you take it somewhere lest it burn you from the inside out. It is a constant feeling of affirmation letting you know that you’re doing exactly what you’re meant to be doing. But it’s a very abstract concept. Much like love, we are told, you’ll know it when you find it. What happens though when we do find it? Or we find it but we are unable to pursue it as a career? What happens if we never find it?

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Curating the Vibe

Curate the Vibe. What do you what the onset vibe to be? Do you want formal and professional, do you want laid back and casual? Do you want it to be a collaborative experience or do you want to be given exact instructions from the client? To a certain degree, you have the power to decide what the atmosphere will be. The people we work with will vary. What may work for one client may not work for another. It is our job to be able to read the people, read the project and figure out what will work best for them and for us.

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Feed your Creativity

One of the most exciting events as creatives is when you access a new portion of your skillset that you didn’t realize was there. Most independent creatives will agree that new opportunities constantly present themselves when you are open to them and that is how you often discover those new skills. One of the most exciting parts for us this year was discovering our passion for food photography and filmography.

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Is Social Media Killing Creativity?

We turn to Pinterest for inspiration, Instagram to see what other artists are up to, and Facebook for praise on our art. The minutes between all of this screen time is what we have left for our brain’s right hemisphere to go wild, but by then it’s been inundated with every idea in the world but our own.

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Behind the Marketing Joshua Stanley Behind the Marketing Joshua Stanley

Diversity Behind The Camera

From Hollywood to your local movie theater, the concept of diversity has never been more centerstage.  With the recent success of films such as Marvel’s Black Panther, award-winning LGBT drama Moonlight, and even ensemble-focused action flicks such as Power Rangers, it is becoming increasingly apparent that America’s moviegoers are no longer satisfied with the traditional model of a white, male, heterosexual protagonists.

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