Rush Order Tees
From the Garage to the Front Page of Google
WHAT WE DID
Marketing Video
Product Videos
Photography
THE BACKGROUND
While still in high school, Mike Nemeroff and his siblings started printing t-shirts in their garage to help with their family's financial difficulties. Now, over 20 years later, the business has developed into Rush Order Tees, a leader in custom apparel products with over 200 employees.
THE GOAL
With success comes new challenges - now that Rush Order Tees is a multi-million dollar company, they can get tagged with a reputation of simply pumping out cheap products. We needed to create new visuals that not only present the brand as personal and authentic, but also focus on Rush Order Tees as the skilled and passionate makers they are.
HOW WE DID IT
There are plenty of custom t-shirt companies out there, but what makes Rush Order Tees different is its leadership.
We told the story of CEO Mike Nemeroff, who started as a young entrepreneur and now cares about more than just selling more t-shirts - he wants to create a company that lasts, and invests in its process and people.
Besides putting a personal face to the company, we aimed to highlight the quality and craftsmanship of Rush Order Tees' four primary services. The message conveyed is that the company has the best of both worlds: large-scale resources, and the people who are passionate and skilled enough to ensure every product is perfect.
Lastly, for photos, we translated the clean, bright, and personal touch from videos to still images, highlighting the printing process as well as the people who make it happen.
