Unleash The Power of Livestreaming

Livestreaming is a great way to build an audience, but most importantly to foster connection and conversation with your audience. They can be done on so many platforms and are really easy to set up; if you aren’t livestreaming, you are only stunting your growth.

  1. Authenticity: Livestreaming is a great way to show the real you, or the truth behind your brand. You cannot hide behind edits and remove things you do or say. This can help you build trust with your audience, as previously mentioned, this is very important. You can stream at any time and anywhere, the possibilities are endless.

  2. Real-Time Feedback: With livestreams, you can get real-time feedback from your audience. You can showcase new products or ideas and instantly get free and quick feedback. This is one of the few (and easiest) ways to get feedback and have conversations. Audiences will feel heard and seen if you interact with them via livestream.

  3. Schedule Your Streams (or don’t): You can maximize the chances of people tuning in if you set up a schedule that you stick to when it comes to livestreaming. Alternatively you can go off of that schedule and do a surprise stream. Audiences will appreciate both. A schedule tells them when they can see and interact with you and an unscheduled stream makes them feel like you took time out of your day to interact with them or show them something.

  4. Clip and Repurpose: If you stream for any amount of time, be sure to back it up somewhere so that you can revisit them later. Streaming is a great way to generate content to be clipped up and posted onto various platforms like TikTok, Instagram Reels, YouTube Shorts or anywhere you please!

You can begin streaming on so many different platforms like Instagram, Periscope, TikTok, YouTube, Kick, and more. You are missing out on endless content and a true connection with your audience if you are not livestreaming.

BY JOSHUA STANLEY
FOUNDER & CEO OF LIFESTYLED MEDIA

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Building Trust with Gen Z and Your Target Market