How To KILL IT like M3GAN
Have you ever witnessed the success of a brand due to its social media presence? What if that brand is a movie? If not, let us introduce you to the M3GAN; Blumhouse's thriller that smashed the box office, all thanks to its multi-platform marketing.
Before we jump into how M3GAN took the public by surprise with it's marketing, let's first define what Multi-Platform Marketing is. Also described as Cross Channel Marketing, Multi-Platform Marketing is the strategy of marketing your brand to your audience across all possible touch points. By using all possible social media platforms like YouTube, TikTok, Twitter, Instagram, Facebook and more, you're pushing out your brand to your current audience and even potential audience that could resonate with your brand.
While you might not think so, marketing your brand across all platforms can impact your brand significantly; as it allows your brand to gain attention and traction. Here are some ways in which Multi-Platform Marketing can benefit your brand:
Increased Reach: It's easier to be seen and heard by diverse audiences across different platforms, hitting various demographics and interests.
Enhanced Targeting: You can tailor your content and strategies to specific audiences, making sure your message hits home.
Improved Engagement: Engaging everywhere means deeper connections with your audience, building stronger bonds.
Consistent Messaging: Keep your brand's message clear and consistent across all channels, giving your audience a unified experience.
Higher Conversion Rates: When your content is relevant and everywhere, it drives more people to take action.
So, now you know what Multi-Platform Marketing is, and how it can impact your brand, let's see how M3GAN used Multi-Platform Marketing to Kill the box office.
Blumhouse's low budget film skyrocketed in the theaters, reaching an astonishing $180 million all due to the film's marketing. M3GAN established itself as a true "Gen-Z" type movie, with the way they engaged on social media and participated in social media trends. M3GAN's marketing team capitalized on the doll's "droopy sway dance" trend on TikTok, which spurred 1.3 billion views.
The team also participated in viral twitter threads, in which the doll herself acted as a twitter user to respond to other twitter users' tweets and replies about the movie.
Oh, and we can't forget the very iconic, very unserious, twitter beef between M3GAN and the other famous killer doll, Chucky.
Between all of these viral trends, challenges, threads and twitter beef, M3GAN definitely made an impact in the marketing world; and your brand can do it too.
Don't let these huge companies and corporoations make the big bucks on things you can be doing for your brand. If you create content, push it out to multiple platforms, connect and interact with your audience like M3GAN, then you'll be killing it just like her.
BY JETTA M. HOLIDAY
MARKETING INTERN AT LM
