THE VETERINARIAN COOP.
HOW UNITED PRIVATE OWNERSHIP IS CHANGING THE FUTURE OF THE VETERINARY INDUSTRY
Background:
The Veterinarian Cooperative (TVC) empowers independent veterinarians to compete with larger practices, representing nearly 5,000 vet practices nationwide. TVC enables individual vets to influence the veterinary industry significantly.
However, TVC struggled to connect their story with their mission effectively. They aimed to highlight the crucial support TVC provides, demonstrating that independent vets thrive thanks to the resources and advocacy TVC offers.
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Ownership is the cornerstone of TVC’s influence in the veterinary industry. In our branded docuseries, "MY OWNERSHIP STORY", we spotlighted three veterinary practices across the U.S., showcasing the profound impact TVC has on these practices.
This series highlights the significant contributions these independent practices make to their surrounding communities.
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TVC also wanted to show the connected nature between all of the independent vets in their company. So, we created a longer video project about a doctor in the TVC, her story, and how she was able to create her vet practice with the TVC's help.
This video project was viewed at their annual meeting. We also created social media content from the longer video project that TVC was able to share throughout their social platforms.
