FIRST TEE
Building Game Changers — On and Off the Green
Background:
First TEE Philadelphia helps kids build life skills by teaching the game of golf. Their mission is to create learning experiences that build inner strength, self-confidence, and resilience that kids carry to everything they do.
What started as a one-off project — an annual gala video — we turned into a weeks-long campaign for social media, YouTube, and podcast episodes.
01 – GALA VIDEO
First Tee came to us looking to create a high-end video project for their annual gala. To reach potential donors, we created a two-part video series showing First Tee has impacted students’ lives. The result was “More Than Golf,” a short video series with potential for long-term content creation.
More Than Golf: Building Gamechangers
PART 01
Jayden, recipient of a First Tee scholarship, tells how the program helped him meet new people and opened up opportunities for better education. “It just turned out to be such a big blessing,” his mom says about receiving the scholarship.
PART 02
Maria, a student in the Greater Philadelphia area, describes how First Tee helped her set goals, prepare for college, and feel accepted for who she is. “You don’t have to change anything about yourself,” she says. “They take you as you are.”
02 – PODCAST SERIES
When First Tee Philadelphia hosted a celebrity invitational with Mike Quick, we used the event as an opportunity to interview parents, students, and staff. This provided an on-the-ground setting for a podcast series about First Tee and its impact.
With the content captured at the event, not only were we able to create monthly podcast episodes, but we also generated videos for the First TEE Philadelphia website and YouTube, plus weeks’ worth of social media clips.
“I have only praises to speak of for Lifestyled Media...they delivered more than we imagined...Highly recommend and will definitely use again!”
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R E B E C C A K E L L Y
Director of Operations for First Tee of Greater Philadelphia