FIRST TEE

WE'RE NOT JUST TEACHING GOLF. WE'RE BUILDING GAME CHANGERS.

Background:

First TEE Philadelphia is an organization that enables kids to build the strength of character by integrating the game of golf with life skills.

First TEE creates learning experiences that build inner strength, self-confidence, and resilience that kids carry to everything they do.

Video Campaign

01

First TEE wanted us to create a high end video project for their yearly gala. So, we developed a strategy to reach potential donors but also show the impact First TEE had on their students. With that, we:

  • Created the campaign "More Than Golf" campaign.

  • Highlighted the stories of 2 students, especially how First TEE impacted their lives.

  • Developed the campaign into a small series, which led to long-term content creation.

More than Golf

Video Podcast

02

We then began creating Social Media content for them, taking advantage of celebrity invitationals that First TEE hosted to showcase First TEE's importance to the community:

Collaborated with Mike Quick and created a podcast that interviewed parents, First TEE staff and students.

Developed Social Media content, YouTube content and Website content for First TEE to showcase.

First Tee Podcast