CRIS CAVALLARI
AN ICCONIC BRAND EMPOWERING WOMEN TO BE AN UNAPOLOGETIC FORCE
Background:
Cris Cavallari, a serial entrepreneur, has been launching successful brands for more than 10 years.
Cris came to us with each of her brands thriving separately: a clothing line, a rental studio, a podcast talk show — and plans for more. With little overarching strategy to connect her brands, she knew she was missing out on opportunities to cross-market her different audiences. We worked with Cris to establish a unified brand and marketing strategy to link her businesses together under one recognizable name: hers.
BRAND
01
In Phase 01 we needed to start by defining how all of the Cris Cavallari (CC) brands would work together and then develop a hook that could be used for positioning as well as unifying connect all of her brands together
Logo Family
One of the biggest challenge Cris’s businesses faced was lack of consistency. Even her most successful business, ICCON, didn’t adhere to any meaningful brand standards — our initial brand audit found multiple versions of the ICCON logo in use.
To increase brand recognition, we provided Cris with a cohesive logo system and guidelines.
Messaging
Next, we had to find a common thread to tie all her different ventures together. We landed on her concept of an “ICCON:” a bold, unstoppable, and unapologetic woman. Based on this definition, we developed messaging to define each brand while identifying it clearly as part of the overall Cris Cavallari brand family.
PLATFORM
02
Next up: implementing Cris’s new brand — across social channels, YouTube, Spotify, and websites. From video thumbnails to podcast editing to an e-commerce website, we handled implementation of her brand from start to finish.
GROWTH
03
Next up: implementing Cris’s new brand — across social channels, YouTube, Spotify, and websites. From video thumbnails to podcast editing to an e-commerce website, we handled implementation of her brand from start to finish.
After 3 months of working with Lifestyled Media:
+406%
increase in YouTube channel views
+2.6k
increase in hours of view time
$$$
unlocked YouTube monetization
CONTENT
04
Next up: implementing Cris’s new brand — across social channels, YouTube, Spotify, and websites. From video thumbnails to podcast editing to an e-commerce website, we handled implementation of her brand from start to finish.
“My experience with LM has been absolutely incredible! They put [in] the same amount of attention to detail for my projects as I do, which makes for a partnership of trust and success."
“
C R I S C A V A L L A R I
Founder of ICCON