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GEN-Z MARKETING — PODCASTING — SOCIAL MEDIA — TIKTOK — YOUTUBE — INSTAGRAM — VIDEO MARKETING — VISUAL BRANDING — BRANDED CONTENT —

NEW GEN MARKETING

MARKETING RESOURCES TO HELP YOU TO GROW YOUR STARTUP.

Gen-Z Marketing, Authentic Marketing Joshua Stanley Gen-Z Marketing, Authentic Marketing Joshua Stanley

Leaning Into Authenticity: Why Honesty in Marketing Works For Gen-Z in 2023

The one thing you need to stay away from, if you want to touch the millennial or Gen-Z market is being disingenuous, while still being authentic to who you are. You need to stay away from pretending to be something that you aren't or for believing in something that you don't and you need to say, this is who we are, this is what we stand for, and lean into the things you don't know.

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