How to Use TikTok to Reach Gen-Z and Beyond
As discussed previously, TikTok is one of the most important platforms to be using to grow your brand in 2023. It has 800M+ active users across 150 countries and that number continues to grow. Here is how you can be using TikTok to your advantage.
Consistent Branding: It is important for users to know who you are, what you do, and where to find you. Make your visual branding: your profile picture and content, match your other social media platforms so that users who find you associate those things with your brand.
TikTok is very niche: The TikTok algorithm shows users what they want to see. It gathers data based on usage, which makes it easy for creators to reach their desired audience. Once you begin on TikTok, you need to see how the algorithm works so you can use it to your advantage. TikTok makes it very easy to reach exactly who you want to reach.
Post Consistently: TikTok awards creators who post consistently. The more videos you have on your page, the more eyes you can get on your brand and have the chance of going viral. TikTok prioritizes small creators so do not think that you have no chance of growing your page. TikTok is all about large quantities of quick content. This is very different from other social media apps like YouTube and Instagram.
Tip: interact with your comments and other pages, this is another way to drive people to visit and follow your profile.
Adjust to the Algorithm: Don’t be afraid to experiment. Posting more, or posting unique content will never go against your chances of success. TikTok awards originality. You need to test content to see what works and how you can maximize success on the app.
By making regular adjustments to your content, understanding the platform's algorithms, and maintaining consistent branding and posting, you can unlock exciting opportunities to engage with a vast and diverse audience. Embrace the power of TikTok, connect with your viewers in unique ways, and watch your brand soar to new heights.
BY JOSHUA STANLEY
FOUNDER & CEO OF LIFESTYLED MEDIA
