76 PLACE

A PR CAMPAIGN THAT CONNECTS COMMUNITY TO VALUES

Background:

76 Place, was a specific campaign organized by the Philadelphia 76ers, that advocated for the construction of the new 76ers stadium in Center City. We were bought on by Cornerstone PR and Quincy Harris, strictly for content creation. While 76 Place had the events and ideas, they needed to capitalize on them. We implemented social media strategies and created content to help increase engagement on social media.

Announcements

01

During our time, we focused heavily on community engagement and event coverage. Highlighted through live coverage and live streams, we covered various events like watch parties, union involvement. Among the events, the most historic ones included:

  • An announcement pledging 40% of arena vendors being Black and Minority-owned

  • Live coverage of the Sixers Town Hall

  • The endorsement of the Black Clergy of Philadelphia.

  • set up live coverage of the Sixers town hall

Video Campaigns

02

In addition to live event coverage, we also focused on individual campaigns to highlight the impact of downtown areas in downtown communities. During the campaign we:

  • Collaborated with Killer Mike and Kevin Hart and highlighted Atlana's success story on having a downtown arena.

  • Highlighted the Center City District in Philadelphia and the significant impact an arena would have on businesses and restaurants in the CCD.

Live Event

03

The final phase centered on a 3-piece summit that focuses on shaping public perception through high-profile engagements:

  • The first piece included an interview between the new Sixers owner and Sixers legend Allen Iverson. We wanted to showcase Iverson's support for the project, and the different perspectives both Iverson and the owner had.

  • The second piece included a larger scale event, similar to College Football Gameday, that included multiple owners talking to Iverson, hosted by Quiny Harris.

  • The final piece included a commercial involving Iverson and Sixer's owner to emphasize the positive possibilities of the new arena

We created multiple forms of content for social media throughout the project, which helped increase engagement between the Sixers and the community.